Greenlight score78
Confidence69
DecisionBUILD
Build the smallest sellable version.
For digital creators who would rather test than guess
Should you build this product?
Score the opportunity. Expose weak evidence. Make a Build, Pivot, Kill, or Research decision before production.
Private by design. Your assessment stays in this browser.
The decision before the production
A score is useful.
Evidence makes it honest.
Define
Clarify the buyer, problem, outcome, format, and constraints.
Evidence
Separate verified signals from inference and assumption.
Decide
Receive a gated Build, Pivot, Kill, or Evidence Gap decision.
GREENLIGHT–7 Assessment
Build a decision you can defend.
Score what you know, record why you believe it, and show how strong that evidence really is.
0% complete
Greenlight0
Confidence0
Current decisionEVIDENCE GAP
01 / Define the opportunity
Idea snapshot
Describe one product idea. Specific inputs make the final brief useful.
02 / Score and support the idea
The GREENLIGHT–7
Each dimension needs two answers: how attractive is it, and how credible is the evidence behind that score?
01
P / 20% weight / critical gate
Problem intensity
How painful, frequent, and costly is the problem?
Look for repeated effort, lost time, lost money, stalled progress, and active solution-seeking.
02
B / 15% weight / critical gate
Buyer specificity
Can you identify the buyer and the moment they buy?
A useful buyer definition includes context, desired progress, language, objections, and a trigger.
03
D / 20% weight / critical gate
Demand evidence
What observable behavior shows that people want a solution?
Purchases and pre-sales are strongest. Reviews, repeated questions, and active competitors are supporting signals.
04
G / 15% weight
Competitive gap
Is there a meaningful reason to choose this offer?
Look for a neglected buyer, desired result, delivery format, constraint, mechanism, or repeated complaint.
05
A / 10% weight
Creator advantage
Why are you well placed to create and improve this product?
Experience, owned assets, cases, audience access, data, methods, and delivery capability all count.
06
X / 10% weight
Distribution access
Is there an affordable, testable route to the buyer?
Name a channel, audience, partner, marketplace, community, or repeatable acquisition path.
07
R / 10% weight / critical gate
Delivery & risk
Can the promise be delivered safely, legally, and at the required quality?
Consider scope, support, source quality, compliance, refund exposure, and the cost of fulfilling the promise.
03 / Read the decision
Current result
EVIDENCE GAP
Research before you build
There is not enough verified evidence to approve or reject the opportunity responsibly.
Greenlight score0
Confidence0
DecisionEVIDENCE GAP
Research before you build.
Decision gates
Minimum research
Confidence must reach 45 before approval or rejection.
Evidence coverage
0/7 dimensions include an evidence note.
Critical fundamentals
Below 3: Problem intensity, Buyer specificity, Demand evidence, Delivery & risk.
Testable distribution
Distribution must score at least 3 for BUILD.
No fatal risk
A risk stop overrides every positive score.
Weakest variables
Problem intensity · Demand evidence
04 / Make the decision portable
Product Decision Brief
One page for the next build, pivot, research sprint, or archive decision.
Working productUntitled product opportunity
DecisionEVIDENCE GAP
Target buyer
Not defined
Core problem
Not defined
Desired outcome
Not defined
Format
Not defined
Primary channel
Not defined
Price hypothesis
Not defined
Weakest variables
Problem intensity · Demand evidence
Required next action
Fill the missing evidence fields and strengthen confidence before making a production decision.
Greenlight0
Confidence0
This report supports prioritization. It does not predict revenue or guarantee market demand.